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Seo challenges small businesses have to face.

Any business, whether a big corporation or a small organization requires a website which is not only responsive but SEO friendly. The website has become an integral part of the conversion funnel for every business now, and so has SEO. As per Sydney SEO agency marketing experts, most people who are looking for services and products on search engines are already at the final stage of sales conversion. Since the advent of digital marketing and other social media platforms, SEO tactics have profoundly evolved, and they keep changing with every new Google algorithm update. No doubt, small business owners find SEO challenging and complicated to handle on their own.

But besides Google algorithm updates, the technical aspects of SEO are too hard for a non-technical person to understand. Given the complexity of SEO, most businesses prefer outsourcing their SEO tasks to SEO Company in Sydney Australia.

Here is a list of some of the challenges small business owners have to face when conducting SEO or their business.

Getting Confused between High Traffic and High Conversion:

Most small business owners have no or only a little SEO knowledge. For them, high website traffic means the SEO strategy they have invested in is working effectively. But small business owners should know that SEO is not all about website traffic. The actual factor that determines the effectiveness of any marketing strategy is the conversion rate. Even if a business is getting high traffic on the website, it doesn’t guarantee that all the website visitors are turning into lead.

It is inevitable for small business owners to face this issue, but it doesn’t mean that you can’t solve the problem on your own. There are tons of SEO tools that can take you through the SEO process and help you track your conversion rate.

Low Frequency of Content or Irrelevancy:

Most small business owners believe that SEO is a one-time task. Considering that once you have built your website and implemented an SEO strategy, you will reap its benefit for a lifetime is a huge mistake. SEO is never a one-time process but a continuous one. Since Google algorithm keeps changing now and then, it is a must to implement those changes on your SEO strategy as well. By regular blogs, posts, articles, videos, and podcast, you can keep your website visitors updates about your business. Having said that, it is essential to offer relevant, informative, and entertaining content to your audience. Besides being relevant, your content should be optimized for SEO. Here, finding the right keywords for the business can become a challenge for a business owner. But there are various keywords planning tools that can come handy in finding relevant keywords.

Forget the External Back linking:

In SEO, backlinks play a crucial role in ranking a business higher on SERP. But most small business owners who SEO understanding overlook the importance of link building. Building a strong network of high-quality links doesn’t only ensure that your business gets more traffic, but it also increases your website authority and reputation.

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How can you use Digital Transformation to boost your company marketing?

Digital transformation is not just an echo word. This is a basic concept for the company’s marketing. In essence, digital change is the process of transferring a whole business from an old platform to a new model effective and exciting digital words. There are many different things in it that come in but see how it works for sales and marketing and below are ways to answer the question of how can you use Digital Transformation to boost your company marketing?

Digital transformation can sometimes get your sales and marketing from the real world of phone calls, publications, and web correspondence. These old “analogue” techniques are still valid, but they have become less effective with time. Why e-commerce technologies have reached this point that they are removing physical ads from the water.

People are still buying things more than ever, but where do they do this? They buy on the web instead of walking in a shop. Have you heard of “Gallery”? This is the people who have experience with a physical product used by retailers to go to the store, and then have the word to seek the best value online. I have found Best Buy, in particular, to the extent that it is so important that they have made this part of their business model, to pay people to buy a product in the shop through the Best Buy site on the web. Expecting for (Best Buy, instead of continuing to fight it instead of digitization!)

What if you have a service company instead of retail? You are still in trouble. Customers no longer allow their fingers to rotate with yellow pages. Instead, they turn to the list of online providers, with similar sites having the great advantage over the old ways of advertising services. Not only can they provide more information, they provide social evidence of customer reviews, with the increase in branding agency options online a real evidence of this.

You think you’re on the curve. You have a website and some social media presence. Is not he enough? Sadly, it is not that it is not. Many Enterprise websites do not have much information in comparison to the standard Yelp page. Social media is considered more like a billboard than the customer interaction forum. Even worse, if a visitor wants to convert, they should return to things like phone or email to communicate with you. This digital change violates one of my four functions of the digital hook. The main shift is to change your online presence in the direction of sales and marketing with a complete marketing approach. Not only that, but to keep track of the customer data over time, a person should be urged to generate constant relation with the visitor, and to make more and more transactions until they become a loyal customer.

In fact, once you visit a site, companies can now get your marketing data right away. Techniques like tracking pixels can be tracked separately because they are transferred from a location. This allows you to pay to advertise for your business on other sites. When they come back, this information can be read and the visitor is allowed to take the place where the sales cycle closes. With the fall in retail sales, and the number of people who buy online, and sales strategy and marketing, with the new competition that crash through the digital space, the old business model cannot compete for long periods. If this article looks like stress like you, do not worry because knowledge is power. Start today before graduating from your competition and start switching!

 

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Growing number of young women using Instagram to embrace grey hair

An online community of young women has decided to neutralise the growing negative social blast on social media space by embracing grey hair on Instagram. Most women become worried when they notice that their hair has started to turn grey but a community of online women has decided to embrace their grey and natural hair. Many women decide to dye their hair as soon as they notice it has started to turn grey. All human beings age gracefully and it is crucial to appreciate that one’s hair will turn grey someday.

Most women experience lots of pressure when they notice that their hair has started to grey in their twenties or teenage years. However, Martha Smith from North Carolina was fed up of applying dye to her hair after reaching mid-twenties. After attaining 24 years, Martha became tired of the “miserable pattern” of applying dye to her hair. Martha decided to embrace the naturally greying hair and created an account called “Grombre” on Instagram hoping to encourage more women to follow the same suit.  At the beginning of the year, Grombre had succeeded to register 8,000 followers. Martha encouraged Refinery; another lady aged 29 to resist feelings of shame after noticing that her hair was greying.

Martha explains that women violate no taboo for allowing their hair to grey naturally. However, she explains that growing grey hair require profound bravery which is easily noticeable. Martha explains that she is always happy when she looks at the mirror and sees her true self rather than a version created by other people. Martha points out that any woman wishing to embrace the idea of maintaining grey and natural hair on the social media space should also be prepared to deal with the negative social blast that is more often directed towards such women.

Since July, Grombre has now increased to over 50,000 followers. Martha observes that the natural phenomenon has continued to empower hundreds of women each month. Martha points out that one of the most liberating and the ultimate decision she has ever made in life is embracing her natural pepper-and-salt hair. Martha believes that maintaining grey hair makes a woman stand out even when in a huge group of women. Grombre continues to celebrate women who opt to ditch hair dye to maintain their natural silver locks. Kate Dinota is another lady who first got her initial grey hair when she was just 7. From a tender age of 14 years, she struggled to contain the pressure of dyeing hair after every 1,000 hours at £14,000. After reaching 28, Kate decided to maintain her natural grey hair.

Kate represents hundreds of women who have decided to ditch dye and celebrate their silver locks on the Instagram. Hundreds of grey-haired women continue to showcase their natural grey hairs on Grombre Instagram page; the positivity expressed on the page is also quite overwhelming compared with the negative social blast traditionally directed to women who decided to showcase their natural looks on the social media space.

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Bloomberg State Solar is Now the World’s Cheapest Power Source

By definition, a renewable power source is the energy source that is acquired from a natural resource that is virtually limitless. There are various forms of renewable power sources but Bloomberg state solar is now the world’s cheapest power source available.

At present, there are 5 main types of renewable energy, namely: wind, biomass, geothermal, hydroelectric and solar. All of these sources of energy have been used for years. The United States alone can produce enough wind energy to power ten times its actual need. This source has been the fastest-growing in the last decade. However, with the advancement in technology, solar power has become quite popular and is easily accessible to people everywhere.

The process of acquiring electricity from wind is quite simple. The mechanism is similar to that of a wind-up toy where kinetic energy from the turbine’s movement is converted to electricity through this mechanical power. In principle, the wind turns the propeller around a rotor. The rotor then spins the generator which creates the electricity.

Solar energy is quite different and a bit more technical. A solar panel works when sunlight hits the metal surface, the photovoltaic cells convert the energy from the sunlight to electricity by allowing the photons to move electrons out of the atoms, these electrons are the base of electricity itself. In order for the electricity generated to be consumable, the charges must go through an inverter which converts the electrons into electricity. Excess charges are stored in a battery, while the rest is loaded onto the breaker ready for use.

There has been debate over which renewable power source is truly the best. Some experts say that wind is more efficient since it can generate electricity 24/7, unlike solar, a power source which is highly dependent on daylight. However, wind energy may not be as consistent since wind speeds fluctuate and not all places have access to usable wind power. There have also been issues with the excessive noise wind turbines generate, it isn’t suitable to place in residential areas. In retrospect, turbines are enormous and not something everyone can put in their backyards.

Solar panels, on the other hand, can be easily installed on your home’s roofing. It comes in different sizes and designs. Elon Musk, owner of Tesla, recently revolutionized the design of the solar panels by introducing solar roof tiles. These roof tiles have mini solar panels built-in which allows you to maintain the aesthetics of your home’s roof while harnessing the sun’s energy, even more so with a solar battery. The materials and components are accessible to all. Purchasing the complete set of panels and accessories may be a bit over your household budget, but it is cost-effective in the long run. It is because of this Bloomberg state solar is now the world’s cheapest power source.

Solar powered homes are quite the trend nowadays that the market is quite competitive. The prices for a complete set with accessories start at £150. The UK government supports the usage of renewable power that they offer quick and easy payment schemes for their citizens.

There is more solar power available than actual consumption. Optimizing the use of this energy and making it accessible to everyone will ultimately eliminate the need for us to depend on natural resources like fossil fuels and coal. Bloomberg state solar is now the world’s cheapest power source and is the best choice in renewable energy.

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Five Ways to Generate Leads through Social Media

In today’s modern age, everyone from a fourteen-year-old to a sixty-year-old surfs the internet and has one or the other social media account. Therefore, social media has become the latest platform for promoting products and building brand value. Furthermore, social media marketing has also been known to increase sales and reduce costs. According to a recent survey, social media marketing has reduced the costs by 45%. Lead generation is the process of indulging potential customers into buying your products using a targeted marketing campaign. Using social media to generate leads is a cost-effective way to boost sales. However, the main problem organizations face is the inability to use these social media lead generation marketing campaigns to generate leads. So, in order to help with this, here are the five ways to generate leads through social media:

 

  1. Lucrative Offers: In order to lure more and more customers to your product, you need to offer some additional value to them. Special sales or other lucrative offers such as free giveaways on social media platform are a proven way to draw in new customers. By putting up such offers, you can gather lead data through entry forms which are set up to register customers for winning the free prize. Furthermore, including ways to promote your offer through a customer at the end of the entry form can help you garner all the attention you need. Every share opens up a window for you to win over new customers and helps you build new relationships.
  2. Gated Content: Gated content is an effective way to generate leads using social media. All you need to do is create engaging posts about your products and put them up on social media platforms. These posts are developed to lead the user to your website’s landing page where they need to fill out a form. The details given out by users in these forms help you generate new leads and develop new relationships. However, you need to ensure the post captures the user’s attention and prompts them into clicking on the link provided. Animations, Gif’s, images, and videos are an effective way to capture the user’s attention and educate them about your products.
  3. Surveys and Polls: Collecting information was never so easy. With social media platforms, you can collect potential customers’ data using polls and surveys. Many social media platforms offer customized options to conduct polls and surveys making things easier for you. You can use these polls to gather valuable customer feedback and gain their views on new upcoming products.
  4. The Referral Bonus: You can create a new customer base using the refer-to-friend scheme. All you need to do is offer bonuses and incentives to people who refer your product and people who choose to use them through the reference. According to a recent survey, 92% of people trust products and services that are referred to them by their friends and families making it a full-proof scheme.
  5. Discount Coupons and Gift Cards: Offering discounts and gift cards are the oldest trick in the book of marketing but still works as though new. By offering limited period sales and discount codes you can generate huge profits and also create brand value. The limited period offers urge customers to take a quick action and gains you a deep insight into customers’ psyche.
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New VR Studio Part of BBC Growth

The new and enhanced BBC’ s Virtual Reality (VR) Studio encompasses some of the best and latest technologies available today. It includes 3-Dimensional (3D) Audio equipped with Google Cardboard as well as:

  1. Realization of Mono-scopic rotatable videos on mobile and on web page.
  2. Use of Elegant headsets for comprehensive interaction and full movement.
  3. Latest applications to interactively communicate with the users.
  4. Application of Computer Generated Imagery (or CGI) in computer graphics, for enthralling realization of images in videos and simulators.

With the introduction of Quicktime VR, it was made possible to render the virtual environment in real time through 360 degree rotatable and interactive shots. It is recently enhanced and designed in a way that capturing and delivering videos and viewing them on low cost headset is practically possible and that too without losing the reasonable quality. Research Laboratories and Industries have been using and experiencing Virtual Reality through 3 dimensional graphics and CGI for some time. Recent progress in headsets devices has made them much powered and it is due to the installation of motion and displays sensors. These are available in consumer devices to realise better VR experiences. Benefits of using VR studio services include:

 

  1. 360-degree virtual reality videos supports high definition (HD) 3D imagery.
  2. Easy to produce highly rich interactive videos.
  3. Viewer’s ability to move freely and to shot videos with high quality resolution.
  4. Support for photo-realistic imagery.
  5. Feasible commercial solutions like volumetric capture of videos and advances to light field acquisition.

Best Practices of BBC’s Virtual Reality Studio Labs
Research and Development department of BBC is committed to enhanced open standards and share best practices. These best practices include:

 

  1. Designing and development of Web audio through W3C Coding, leading to the development of some new technologies such as Web Midi API (Application Interface) and Web Audio API.
  2. Development of WebVR standard to support across multi platforms.
  3. Robustness to enhanced progressively by slowly overcoming the existing standards and practices.
  4. Development of A-frame projects to more matured level that facilitates easier and better content creation.
  5. Aiming at viability of web platforms so as to deliver best content to public and audiences in the next 1 year.
  6. BBC’s future work also includes to aim at global language experiences establishment and to look for applying Virtual Reality, Application reality and support across platforms and spatial interfaces. It will make audiences to discover and interact the various content forms in a more enthralling and astonishing way.
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How To Improve Marketing For Your Small Business

In this ever-evolving world of marketing and business, if you don’t change your business marketing strategies often, they are likely to go stale and unproductive. Chances are, your competitors will figure out effective ways to market their products and services. The key here is to stay relevant and up-to-date with the marketing trend.

No doubt social media is one of the best places to be if a company needs to market itself. With a great potential of increased reach and visibility, it has opened many doors for marketers to use social media as a tool to generate businesses. Business are keen to use the various other tools and tactic at their disposal and some are listed here:

Learn From Competitors

The best way to search for innovative marketing tactic is to observe the moves of your competitors. Find out what other brands are doing to engage more customers. Even if your company is the only one in the industry doesn’t mean there is no need to go online. Learning from other players in the market can give you ways to attract their customers as well.

Get Testimonials

In today’s age, the buying decision of a consumer is mostly based on what others have to say about the product. What people today look for is quality thus; they look for reviews and feedback from others to validate their purchase. Virginia digital marketing companies suggest attracting more consumers through reviews and testimonials. These testimonials could be used on various platforms for potential customers to see and react. You might also let people write you a review for your products or services.

Update Social Media

It is an undeniable fact that digital marketing agency can prove to be beneficial for any business, however big or small. Social media marketing is an essential component of digital marketing. But having an active account of relevant social media channels is not enough.

It is imperative to keep your channels updated with latest and correct information of your business. Ensure that all your business related information like the website, business hours, logo, and address are all current. Regularly update your business page with relevant posts. Give them something interesting to read. Use the channel to launch new services or products you are introducing. Your content should be consistent and engaging enough that people come to you over and over again.

Become An Expert

One of the most effective ways to market your small business or new start-up is to position yourself as an expert. By becoming an expert, you can reap long-term benefits for yourself and your business.

Lookout for groups around you who align well with your brand voice. Make efforts to show off your expertise by networking with them and turn them into your customers.

Attend local events and meetings. Offer to be a speaker at these social gatherings. It will give you a chance to demonstrate your services. Get involved with similar brands through local organizations, commerce forums, and groups to find out more about the market and its trends.

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Augmented Reality In Human Resources Management

On the off-chance that you know about the news of the gaming scene and ongoing innovative progressions, at that point, you have definitely heard or perused something about augmented reality (AR). This is the term that has driven the consideration of tech experts and ordinary clients by its particular highlights and remarkable experience it can give.

To depict the embodiment of the idea in basic words, augmented reality is the innovation that gives an upgraded genuine view by methods for implementing the components or illustrations produced by the PC. These segments are for the most part called “virtual sections”. They can be related to pictures, 3D, regions or combinations of segments. In this way, a customer gets an extraordinary (augmented) impression of the reality, which promises unique experience.

Crucial Merits of Augmented Reality in human resources management

The innovation has been passed on to the greater part moderately not extremely far before, yet it has quite recently ended up being one of the leading examples in gaming, virtual reality companies and distinctive industries. The engineers of augmented reality applications and other web things endeavour their best push to investigate the upsides of the innovation. A bit of these advantages is indicated underneath:

– AR helps drive the thought of customers to the things and administrations the associations offer nowadays. It gets the clients attracted into the activities they offer. In light of the innovative approach, the innovation adds to the regard and reputation of brands and things. AR applications can be used in a rush, which is both profitable and effective

– To use AR applications, no extraordinary media contraptions are required. This is a direct and valuable contrasting alternative to the dominant piece of existing media stages. AR applications are delivered with regards to the growing needs of the market, which makes it possible to hold quick to the necessities of the intended interest gathering.

Circles of Application

It is an expansive misinterpretation that augmented reality can be associated in the gaming industry in a manner of speaking. In spite of the way that, this hover of usage is a champion among the most popular and gainful these days, there are diverse regions, where the AR applications can be a genuine find, and virtual reality companies also useful.

Augmented reality can have sensible application in marketing, for instance. By driving the thought of customers to the brand content, it helps increase the proportion of offers and advantages. This is expert through the execution of specific brand content, for instance, TV ads, advancement recordings, sound catches et cetera. The following circle of utilization is the auto industry. You can’t imagine how pragmatic and key the AR in-manufactured auto dashboards are! They make it doable for the drivers to learn travel and tech information without distracting from the road.

This ought to be conceivable in a rush, which is greatly beneficial and adds to the enhanced wellbeing. AR applications can be made to give visual instructions on the helpful vehicle maintenance. Concerning business circle, AR is also of incredible help. The innovation is much of the time associated with make extraordinary bank cards that give the intensive record information a client may require at whatever point of the day. AR applications are additionally used to find the closest banks and financial institutions. This helps spare customers’ chance and exertion.

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How can one be safe from network security threats?

Every now and then, companies find themselves struggling with some or the other network security threat. But many companies, especially the ones who do not consult professional for IT support services are not even aware of such attacks on their network. Through these untreated threats, a cyber criminal can create virtual tunnels to enter into the network and steal important information.

The first step to securing your network from a potential data breach is to identify such threats and create a counter-attack strategy. Find out the most common network security threat you might encounter with their solution here:

Unidentified Asset on the Network

With many small businesses, it could be the case that they are unaware of all the IT assets they have attached to their network. Not having an inventory of assets connected with the network can bring a potential harm to its security and lead to data theft.

You can easily fix it by conducting a review of all the pieces of equipment and devices that are connected to your network and find out what all platforms they run on. If will let you keep a check on all the assess points and perform security update if and when needed.

Abusing User Account Privileges

In the year 2016, Harvard Business Review cited, “60% of all attacks were carried out by insiders.” Whether it be accidentally sending information to the wrong email or losing work device or intentionally leaking, misusing account privileges, phishing or other attacks that can possibly compromise your clients’ data are conducted by people from the inside. Since these threats come from the people we trust the most, it is hard to identify at times.

IT companies in Virginia suggests that you can minimize, if not prevent these attacks by adopting the policy of least privilege (POLP) to limit the number of users accessing the network.

Lack of Defense strategy

Even with all the security measures in place, at times an attacker succeeds in infiltrating your network. But how much damage the attack has caused depends on what defense mechanism the business has employed. Some companies have open network structure that allows the attacker to enter the network and have an unfettered access to all the data easily.

This can easily be prevented if your network structure is strong and segmented. Keeping your data in parts can slow down the hacker from entering into it buying you enough time to identify and eliminate the breach.

Not having Enough IT Security Management

Having the best cyber security solutions in place is not enough to prevent security breach to happen. You should have enough people to execute this solution. Not having professionally trained staff to manage IT can be critical for the safety of the network. You can miss out on an important update, overlook a potential threat or may not be able to mitigate the attack.

It can be costly for many companies to have an in-house IT security team thus outsourcing this task to a professional IT company for better IT support is their best bet. Besides being assured of a thorough security of your network, you will have plenty of time to focus on other operations.

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